The directApply property in the Schema.org JobPosting type indicates whether a job listing allows applicants to apply directly through the provided URL without unnecessary intermediate steps.
What Does directApply: true Mean?
When a job posting has directApply: true, it signifies that applicants can initiate the application process directly via the provided URL. This means users can apply without being redirected to external sites, completing multiple forms, or requiring multiple logins. Google defines this as a “direct apply experience,” emphasizing a short and straightforward application process on the posting website Search Engine Land.
Why Is This Important?
Implementing directApply: true in your job postings can enhance user experience by simplifying the application process. It also aligns with Google’s guidelines for job postings, which aim to provide users with clear and accessible application pathways. This can potentially improve the visibility and attractiveness of your job listings in search results Google for Developers.
Example Usage
Here’s how you might structure the directApply property in JSON-LD format for a job posting:
{
"@context": "https://schema.org",
"@type": "JobPosting",
"title": "Software Engineer",
"description": "Develop and maintain software applications.",
"hiringOrganization": {
"@type": "Organization",
"name": "Tech Innovators Inc."
},
"jobLocation": {
"@type": "Place",
"name": "London, UK"
},
"datePosted": "2025-09-19",
"validThrough": "2025-10-19",
"employmentType": "FullTime",
"directApply": true,
"url": "https://www.techinnovators.com/jobs/software-engineer"
}
In this example, the directApply property is set to true, indicating that applicants can apply directly through the provided URL.
Conclusion
Setting directApply: true in your job postings can streamline the application process for candidates and align your listings with best practices for structured data. This approach not only enhances user experience but also supports your SEO efforts by making your job postings more accessible and appealing in search results.